Celebrating the launch of Fenty by Rihanna for Puma.

International Orange, based in Amsterdam, delivered a series of Pop up stores across Europe to celebrate the launch of the new collection, Fenty by Rihanna for Puma.

The pop up appeared in Footlockers flagship store on Oxford Street in the heart of London’s shopping district, with on hand styling provided by Pheobe-Lettice Thompson.



All images © Andy Carver 2017.

04/2017 International Orange Advertising, Fashion, Interiors, Portraits, Product